Brighton Social Media Marketing Agency

Witch Hazel is a Brighton based social media marketing agency delivering social media strategies across several industries.

What is Social Media?

Facebook and Twitter are great for staying in touch with friends but how is it going to help your business? Social networking has grown beyond teenagers and is a great way to help spread the message and get customer feedback. Social sites have a huge reach that you can use to gather information, spread your message and stay in touch.

Social networking is nothing without people so the big players need to entice us, as businesses and customers, to use their services. As a result a very compelling ecosystem has been developed by the big companies and third parties. Tools that would cost a fortune and require significant development time can be had for free on Facebook - forums, galleries, promotion and ad infrastructure. With Facebook Connect users can use their Facebook login to access features on your site and information can be shared between the two. Or you could make do with a simple web site and use social networking for the bulk of your online presence. Coca-Cola and Unilever are cutting back on their web sites and instead will focus on social media marketing with Facebook and YouTube.

So it's the future, how do I use it?

Well, that depends. The goals for SEO are pretty simple - rank well in the search engines for certain terms. Social media can be used in many different ways and a lot of them may not be useful to your business. While it would be wonderful to have the online full monty, a lot of businesses have limited resources and better things to do with them than keeping up with a blog and Facebook forum. We can help you understand what's on offer, decide what you need and implement a solution. Sometimes the best service we provide is explaining why spending resource on a full package wouldn't be the best thing for your business.

A two way street

Even if you have other priorities it's vital to understand that conversations are taking place with or without you. It's possible that customers have left negative reviews or comments about you somewhere on the web. Being aware of them lets you respond, and provide better customer service whether or not you use social media as a marketing channel.

What next?

Witch Hazel offer a FREE Social Media guide, contact us today and get the social media ball rolling. We can provide you with an understanding of social media and how it can affect your business positively.

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