Brighton Search Engine Optimisation Agency
Witch Hazel is a Brighton based Search Engine Optimisation agency with many years of SEO experience for numerous business types and industries. We've helped a range of clients from global to small local businesses.
What is SEO?
SEO is an acronym for Search Engine Optimisation. It's the practice undertaken to try and get your website as high up the search rankings as possible. Regardless of your market you want your website to appear at the top of the first page of results for relevant searches. You can't pay to be top of the listings - it's determined by a few factors including the text on your webpage, the other websites that link to you and how trusted your website is.
How SEO works
SEO works by letting Search Engines know what your business is about and what keywords and search terms to use to attract relevant visitors.
We split SEO into two main areas:
- On-Page Optimisation
- On-page relates to everything that you can affect with your website, so the technical set-up, website structure, website code, keywords and the text on the page. These are things that you, as the website owner can change and therefore have a direct impact on your search engine results.
- Off-Page Optimisation
- Off-page relates to external websites that link to your website, often called backlinks. Search Engines see these links as votes for your website and the more trusted links that point to your website the more trusted your website will be considered. Search Engines believe backlinks are not something that can be affected by you, although in reality you can undertake measures to increase the backlinks to your site and improve your search engine rankings.
Witch Hazel offer a FREE website SEO report, contact us today and to get started. We can quickly assess your website and present our findings in easy to understand English and with a clear action plan to improve your search engine rankings.