Brighton Search Marketing Agency

Witch Hazel is an experienced Brighton based Search Marketing agency. We have built successful SEM campaigns for niche markets and global players .

How SEM works

Sometimes SEO isn't the right way to go for a campaign. Maybe you want to highlight a fringe product or a short term offer that it doesn't make sense to re-optimise for. Or maybe just test the waters on an idea before committing to the steps necessary to get a good organic ranking.

Search engines aren't above making a bit of money so they all have systems that let you buy ads that appear next to the natural results. You have to pay for it but it's worth it to get instant, guaranteed exposure. And because paid marketing campaigns are all about the numbers, you get huge amounts of information about the performance of your ads that can be used to tune not only future ads but your wider SEO activities.

It's often worth it to test different advert types and messages along with different landing pages to find the most effective messages for converting your website visitors.

As with natural search SEM works by selecting the ideal keywords and search terms for your business, providing text or image adverts, setting a budget to spend and closely monitoring the campaign so you know what works and what doesn't.

It is essential that SEM campaigns are tracked properly. Using a program like Google Analytics will help you understand what is working and where to concentrate your budget to get the best results.

To get started we'll need to know your objectives and what you want visitors to your website to do. Do you just want them to register for a service, sign-up for further information or make purchases? From there we research keywords to find the most popular search terms for your business. There's a trick to writing good ads - we can help with that too.

What next?

Witch Hazel offer a FREE SEM opportunity report, contact us today to see the possibilities. We can quickly assess your industry and the SEM opportunity to give you an overall picture of the competitiveness of your business.

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