Local Business Marketing & Local Business Promotions
Location, location, location - it's never been more true. Except modern technology turns the phrase on its head. In simpler times you had to make sure your business was where potential customers typically were, now customers want to know what's near them no matter where they are.
There are plenty of services that help with local business marketing. Google Maps has expanded to include Places, Buzz and Latitude, Bing and Yahoo have similar services, Twitter and Facebook are becoming location aware and your business has probably been reviewed on Yelp whether you know about it or not. Any of these services can be used to rate or review your business, post photos and share experiences. In different ways they all let people know what's going on nearby and let users comment on it either from their desktop at home or on the go using a GPS enabled phone.
People looking for a shop or restaurant can pull out their phone and ask for list of all places that can be reached from a ten minute walk and various services will return a list of possibilities complete with photos and reviews. The client makes up their mind based on that whether to come to your business. Taking control of these lsitings can make a huge difference. Show your business in the best light with photos, specials and useful information. Equally important, find out what people are saying. Good reviews can be spread around, bad reviews can be addressed either directly by directly responding to the bad review or by making changes to resolve the problem, real or perceived.
Witch Hazel offer digital marketing packages for local businesses. We can optimise your website to get results from local searches and set up a social media profile so you can communicate directly with your customers and run local business promotions. As with our other services what we do depends on your business. It can involve building or revamping a website, creating winning profiles on appropriate local business services or showing you how to keep up with social networking without spending all day behind a keyboard.
Local business checklist
- Ensure that your website is optimised for the best keywords and search terms to attract the most relevant visitors.
- Increase relevant traffic to your website from search engines
- Give you a social media presence
- Allow you to gain recommendations for your business
- Open up a further marketing channel for your business locally
So what does all that cost...?
There's no point offering small business services for big business prices. We want to help local firms get noticed and win clients but know that it's not always easy to swallow the cost. We firmly believe that our services will drive new customers to your business and we don't mind waiting to get paid out of the increased trade. For local business packages we're happy to take a small amount up front and let the rest come in monthly payments at no extra charge.
We've had fantastic results with this service. Clients who never received any business from their website before working with us have become overbooked within a few weeks of our changes going live. Contact us today to discuss what we can do for you.